Our Mission

We create products that do more than smell beautiful. They light up spaces, spark emotions, and remind you to embrace your true self.

Founded in San Diego by Regina King, Soul Scent began as a way to teach her daughter confidence and independence. Today, it has grown into a women-owned, Black-owned lifestyle brand that blends luxury with purpose.

Our mission is simple: to help you stay true to your soul, be you, your way.

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